Is there a future for Ben Hogan Golf Equipment after the announcement at the PGA Merchandise Show that the company voluntarily filed for Chapter 11 bankruptcy in the Northern District of Texas?
According to a statement the company did not close doors, but voluntarily implemented a reorganization to minimize expenses and streamline the operations but still approximately 30 of the employees were laid off which raise concerns. Furthermore, no matter what the explanations are for these changes, this can not be good for the Hogan Brand.
Ben Hogan started the company in 1953, and through the years there was a series of ownership changes. Starting with Callaway then Perry Ellis that purchased the brand and years later licensed the brand to Terry Koehler, the owner of SCOR golf, in 2013. In 2014 Koehler introduced the new Ben Hogan Golf Equipment Company and debuted the new product line at the PGA Merchandise Show early in 2015.
Could it be that the competition was too big and by aiming too high it actually caused the downfall for Ben Hogan Golf Equipment or will the brand be strong enough to overcome the financial difficulties? Only time will tell.
Let’s see if there is a second round for the Ben Hogan Golf Equipment Company to get it right a second time.
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